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Everybody wants to be healthy

Print advertising campaign concept for fitness centers

All works Everybody wants to be healthy
  • The main idea of the ads campaign is to show people that everybody wants to be healthy. Not only people, but also those things that are traditional symbols of the unhealthy lifestyle. One of the visual variants is based on a Big Mac. It’s dreaming that it becomes more and more healthy. The idea wasn’t accepted and there is only the concept left.

  • Everybody wants to be healthy
  • We hope this free wallpaper save us from McDonald’s legal action. Usually it works:

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