Mentos has never based its advertising on the fact that these dragees give interesting effect when mixed with Cola drinks: as a real geyser a bottle throws a column of the drink up to the skies. The views of the Cola+Mentos videos on YouTube go through the roof. Why not to use it for advertising and sell not the dragees’ taste, but that unexpected side effect if it’s so popular among thousands of people? This print deals with some positive impressions of the brand found by consumers themselves and not by unknown admen that tend to impose odd things.
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